Brendan Hufford
Founder, Growth Sprints
Content Strategy Consulting Firm
Content Strategy Services
Get a content strategy that uniquely positions you to win in your industry by creating a sustainable advantage and providing superior value relative to your competition.
Copying your competitors isn’t a strategy. You don’t win by doing what everyone else is doing—you win by getting everyone else to follow you.
Establish yourself as a thought leader, create demand in your market, rank higher on Google, and increase sales velocity.
Data-driven companies hire Ardent.
The Problem
You need a strategy tailored to grow your business, but aren’t sure where to start
No one will remember you if you don’t stand out
You'll lose if you confuse strategy with planning
You can’t lead the market if you copy competitors
Primary & Secondary Market Research
Understand how your market buys and unlock your biggest constraint
Strategy starts with diagnosis. You need to gather market research to understand your target markets pain points, what they want, how they buy, and where they buy.
Do more people need to know you exist? How often are you even considered by your target customers? What percentage of the market prefers you over the competition? And who would refer you to their friends?
We’ll survey your target market to get those answers and find out why so you can focus your content strategy on the areas that matter most.
Do more people need to know you exist? How often are you even considered by your target customers? What percentage of the market prefers you over the competition? And who would refer you to their friends?
We’ll survey your target market to get those answers and find out why so you can focus your content strategy on the areas that matter most.
"Figuring out how to properly organize things on a large content-driven website felt impossible. Ardent Growth made it a breeze."
Tim Hanson
CCO, Penfriend.ai
"It's the best keyword research you'll ever get in your entire life.I literally stopped doing keyword research because of how good the TSM is from Skyler and Ardent Growth."
Content Audits & Content Optimization
Know what’s working and what content to focus on first to get the best results
You have a ton of existing content you know could perform better, but knowing what to prioritize still feels like guesswork.
We'll get the data for your Total Searchable Market™, process it with our prioritization algorithm, and give you a set of clear actions to take.
Your priority score is uniquely calculated for your website and ranks things so the highest value opportunities with the least amount of effort to rank higher on search engines are at the top.
High-quality, data-rich insights delivered to you in 12-48 hours. Access provided through our self-serve platform and Google Sheets.
We'll get the data for your Total Searchable Market™, process it with our prioritization algorithm, and give you a set of clear actions to take.
Your priority score is uniquely calculated for your website and ranks things so the highest value opportunities with the least amount of effort to rank higher on search engines are at the top.
High-quality, data-rich insights delivered to you in 12-48 hours. Access provided through our self-serve platform and Google Sheets.
1
Fixing page-level keyword gaps for every page.
2
Prioritizing high-value topics you can rank for quickly.
3
Identifying cannibalization issues and how to fix them.
4
Providing internal linking opportunities between pages.
5
Optimizing and updating content for search intent.
Editorial Content Planning
Remove the guesswork and tackle the keywords you can rank for quickly and predictably
Your keyword research needs to inform your content strategy, but knowing what to prioritize still feels like guesswork. We'll get the data for your Total Searchable Market™ and prioritize each topic cluster for your specific website.
1
See everything your target market searches for related to your category.
2
Prioritize high-value topics based on intent.
3
Identify and fill content gaps across your website.
4
Find untapped opportunities your competitors aren't even aware of yet.
5
Create content plans and forecast growth in minutes.
Content Promotion
Get your market to consume your content at the right time and in the right place
The first goal of content is consumption. You can’t get conversions without consumption.
Know the best places to promote your content and how it package it so it reaches the right people at the right time and actually resonates with them.
For a strategy to work it has to enable your strengths and mitigate your weaknesses. We’ll work with you to figure out what’s feasible for you so you aren’t given a strategy you can’t effectively execute.
Know the best places to promote your content and how it package it so it reaches the right people at the right time and actually resonates with them.
For a strategy to work it has to enable your strengths and mitigate your weaknesses. We’ll work with you to figure out what’s feasible for you so you aren’t given a strategy you can’t effectively execute.
1
What are the best channels to reach your market?
2
What content does your market want t consume?
3
What content can you create that enables you to win?
4
What systems and people do you need to execute?
5
How will you know what's working and what isn't?
Content Optimization Results
Get up to 1286% more organic traffic across your Total Searchable Market™ by hiring Ardent Growth
Ardent Growth's content strategy service helps you win how you want to win, where you want to win and establish the necessary capabilities and support systems.
HawkSEM grew their organic traffic by 1286% after working Ardent Growth to build their content strategy.
You need good data to make good decisions. Do you know what’s worth spending time and money on? We help you win in your target market by following these core principles:
HawkSEM grew their organic traffic by 1286% after working Ardent Growth to build their content strategy.
You need good data to make good decisions. Do you know what’s worth spending time and money on? We help you win in your target market by following these core principles:
1
Comprehensive Data
We get all the data necessary so nothing slips through the cracks and hurts you down the line.
We get all the data necessary so nothing slips through the cracks and hurts you down the line.
2
Maximize Efficiency
Prioritize your resources based on impact and effort so you don't waste money.
Prioritize your resources based on impact and effort so you don't waste money.
3
Continuous Improvement
Our algorithm evolves as you grow so we're always one step ahead of the competition and don't miss anything.
Our algorithm evolves as you grow so we're always one step ahead of the competition and don't miss anything.
4
Surgically Precise
We help you identify, plan, and create new pages that you can rank for quickly and predictably.
We help you identify, plan, and create new pages that you can rank for quickly and predictably.
Ardent Growth helps you win across these four areas.
Other benefits people get from using our service
The data we compile to plan and optimize your content can also be used in several other ways.
Category Expansion
Uncover new products and categories you can easily rank for and start selling.
Paid Search
Plan ad groups around clusters, optimize your bidding, and improve your ad quality.
Raising Capital
Demonstrate the value of your Total Searchable Market™ and forecast growth.
Competitor Research
Analyze your competitors, find gaps, and get ahead of them so they're chasing you.
Alternatives to Ardent Growth
Ardent Growth is the right choice when you value:
- A real strategy and not just a plan (we'll help you plan, but real strategy is about making choices that set you up to win)
- Quick results (we work fast and consistently get clients a noticeable lift in traffic within the first week)
- Comprehensive high-quality data (we have the ability to collect data for your entire TAM so you can capture it)
- Reliable results (our priority scoring is calibrated to enable our specialists to get you the most bang for your buck)
Your alternatives:
Software tools
No software tool can help you develop a content strategy. They can give you secondary market research to help guide it, but they aren’t capable of uniquely catering things to your business, your customers, and your competitive landscape.
Any strategy you get from a tool is going to be cookie-cutter.
If you think you can win with the same strategy anyone else can follow, then we aren't a good fit for you and recommend you read the works of Michael Porter and Roger L. Martin.
Marketing agencies
Other marketing and SEO agencies are excellent when:
- Speed isn't a concern. Most take 3-6 months to do what we can finish in just a few weeks.
- You don't care about winning. Most agencies confuse strategy with planning. They’ll give you a set of things to do, actions to take, and places to invest. That’s all well and good but none of that guarantees you will win. Strategy is about making choices about where to play and how to win in a way your competitors can’t copy even if they wanted to and won’t copy even if they could.
- You don't care about quality. Most marketing agencies just use the same generic data you can get from software tools and don't have the ability to prioritize things specifically for your business and website. And the big agencies that sell cheap retainers don't have the margins to give you the same high-quality tailored service we can.
- You don't mind paying a monthly retainer. Most agencies want you to sign a 12 month contract and sell you everything under the sun instead of just giving you what you need.
These folks trust Ardent Growth to get the results they need from content
Get the best content strategy service so you stand out in your market, capture market share, and build a defensible moat the competition can’t cross.
Cody West
Founder
The Query
Turns out SEO doesn't have to take time. 20 minutes of work added 6 figures of net new revenue for us in the first 30 days alone.
Chris Dreyer
Founder & CEO
Rankings.io
Traffic and leads keep growing and I don't have to waste time checking their work. They see the big picture and can execute it too.
Klaus Kleinfeld
CEO
OMNiBiOTiC USA
Even our ad agency was impressed. They couldn't believe how quickly our organic traffic grew on a brand new ecommerce site in the health industry.
Tim Hanson
CCO
Penfriend.ai
It's the best keyword research you'll ever get in your entire life.
I literally stopped doing keyword research because of how good the TSM is from Skyler and Ardent Growth.
I literally stopped doing keyword research because of how good the TSM is from Skyler and Ardent Growth.
Brendan Hufford
Founder
Growth Sprints
Figuring out how to properly organize things on a large content-driven website felt impossible. Ardent made it a breeze.
Sam Yadegar
Founder
HawkSEM
Working with Ardent Growth has been phenomenal. They dive into your business model, create growth goals, and deliver tangible results.
FAQs
You work directly with Skyler
This isn't the type of service you can hand off to some junior marketing or overseas researcher. Skyler leads every single content strategy project we work on.
First come, first serve
If you want to hire us after meeting over Zoom, we'll send you a quote with a place to sign and pay. Once that's done, your project goes in the queue and you'll get continuous updates along the way.
What if I need help with new content?
We can help plan and produce new content. Including design, briefs, and outlines. If you don’t have a content team, we’ll help you build one (in-house or freelance). Pricing based on scope.