How to Run a Competitor Backlink Analysis in 9 Steps [with Template]

At Ardent Growth, we run our Link Intelligence Report™ before any links get built. A portion of that report is a competitor backlink analysis.

Link Intelligence Report
Our Link Intelligence Report in Tableau

Analyzing your competitor's backlink profile is one of the best ways to begin a link building campaign.

Why?

It’s simple. “Why reinvent the wheel?”

Link building is hard, so initially, it’s much more efficient to emulate what your competitors are doing.

The problem I see most people have when doing a competitor backlink analysis is comprehensiveness.

The process looks something like this:

  1. Use a backlink profile analysis tool like Ahrefs, Majestic, or Moz
  2. Browse through some of their competitor’s backlinks
  3. Get a sense of the type of links that are being built
  4. Begin link building

This is by no means wrong, but there's a better way.

Our template will improve your process in analyzing competitor's backlinks by:

  • Speeding up the link prospecting
  • Automatically filtering out links you don’t want to spend your time analyzing
  • Showing the backlinks your competitors have in common
  • Appending common SEO metrics used to determine link quality

Fill out the form below to get your copy of the template and then let’s jump into it!

Tools You’ll Need to Conduct the Analysis

Final Thoughts

The template you just used is excellent for quickly filtering out poor-quality backlinks and highlighting the important ones that your competition has, but you do not. If you want a more in-depth link analysis, contact us about our Link Intelligence Report™.

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