For Solo Family Lawyers

Want to sign more clients every month?

Stop relying on referrals and luck. Get a reliable, scalable system that gets you in front of the right people at the right time. We build everything for you. And you only pay us when you sign a new client.

Book a call
Portrait of a Skyler Reeves, founder of Ardent Growth.
"Skyler is one of the largest driving forces in the growth and success of my firm."
Samer Bandak, Founder of Best Interest Family Law Firm
Samer Bandak
Founder, Best Interest Family Law

The Problem

Other agencies aren’t built with early-stage solo family lawyers in mind.

Misaligned Incentives

Other agencies charge you whether you sign any new clients or not...but you don’t want to risk your money with no guarantee you’re going to make it back.

Slow Turnaround Times

Other agencies burn weeks getting started before you see anything tangible...but you need high-quality leads now and don’t have the time to micromanage an agency.

Inexperienced Junior Staff

Other agencies hand you off to junior employees ASAP...but you need someone with real business experienced that can connect marketing to finance.

The Solution

A performance-based client acquisition system built for solo lawyers.

Client Acquisition Sprint

Everything you need to start getting leads. Fast.

Get your website, ads, and tracking systems built and launched in under 2 weeks. We'll get you your first 3 clients, then you decide if you want to keep working with us.

Websites & CRO

Landing pages that turn visitors into leads

All the core pages you need to establish yourself in your market. Including custom landing pages that convince visitors to book a consult.

Website design concept with a dark header featuring a call to action and a form to book a consultation on the right. Below, a testimonials section shows four cards with profile pictures, names, star ratings, and text placeholders.

Search optimized

Built with an obsessive focus on page speed and search engine optimization.

Conversion testing

A/B testing to find winning variants and increase conversion rates.

Accessible design

Architected for accessibility so people with disabilities can still use your site.

Engineered for scale

Made to grow with your firm as you get reviews, hire staff, and expand locations.

Website design concept with a dark header featuring a call to action and a form to book a consultation on the right. Below, a testimonials section shows four cards with profile pictures, names, star ratings, and text placeholders.
Google search for best divorce lawyer with a highlighted ad for a law firm, alongside a Google Ads campaign goal selection menu with the option for signed client selected as the primary goal.

Google Ads Managment

Google Ads that attract the right people at the right time

Targeted ad campaigns to get you leads ready to retain a lawyer instead of ones that tie up your calendar looking for free legal advice.

Google search for best divorce lawyer with a highlighted ad for a law firm, alongside a Google Ads campaign goal selection menu with the option for signed client selected as the primary goal.

Server-side attribution

Recover 15–30% more tracking data lost from people using iPhones and ad blockers.

Offline conversion tracking

Unlike other agencies, we force Google's bidding algorithms to optimize for value, not volume.

Centralized intake

All your leads in one place across calls, texts, and forms to make follow-up easier.

Direct sales coaching

Sales scripts and coaching to qualify leads faster and overcome objections.

Performance Reporting

Reporting you'll actually understand

See which matter types are most profitable, what it costs you get them, and recommended targets so you can make informed decisions faster.

Dashboard display showing executive, sales, and advertising metrics for a solo lawyer.

Client Acquisition Costs

Know what it costs you to get new clients based on case type and total value.

CAC Payback Period

Know how fast you make your money back on your customer acquisition costs.

Lifetime Gross Profit

Know which types of cases make you the most money after subtracting your costs.

LTGP:CAC Ratio

Gauge your firm’s health and whether you're hitting the ratio needed to scale.

Dashboard display showing executive, sales, and advertising metrics for a solo lawyer.

FAQs

What are the qualifications for the free offer?

At a minimum, you must own and run a law firm in the United States where you are the sole owner and provide family law services as your primary practice area. You can have employees or contractors like legal assistants, paralegals, and even other attorneys—as long as you are the only equity partner.

You get my services at a 100% discount during the free-trial offer, but you must be willing to spend money on Google Ads.

Most solo family lawyers start by spending approximately $3k/month on ads. The amount you should spend will vary and that's what I'll help you figure out. If you've never run Google Ads before, you can get up to $1700 in free ad credit also.

Why is this free? What's the catch?

You get my services for free until you sign your first 3 clients. After that, if you want to keep working with us then you just pay a flat-rate for every client you sign that we got you.

This offer has exclusivity clauses. I only work with 2 solo lawyers per state. If you're remotely interested, book a meeting on my calendar to get started.

How long does it take to start getting results?

I can have everything launched in under 1 week from the time we kick things off.

Target is 3–4 signed cases within the first 30 days. Then we'll ramp up from there based on your capacity and desire to grow.

What if I already have a website?

That's fine, but you have to be willing to let me build you landing pages using the tools that work with my system if you want this offer.

The website is one of the core inputs that makes any lead lead generation system work. If you change the inputs, you change the outputs. If you want my results, then you have to follow my system.

Who owns my website and ad account?

You will own your website, your ad accounts, and any data collected via call tracking software. I'm just a steward for the duration of our engagement.

Do you offer exclusivity?

Yes. I cannot ethically serve two firms that compete with one another. I currently only work with two lawyers per state or major metro.

Do you help with other things like SEO?

Yes, the website and landing pages I build will be optimized for search engines. I'll also optimized your Google Business Listing.

I offer content and link building services to select clients that qualify.

Do you work with other practice areas besides family law?

Rarely. But if you were referred by another lawyer, then we can chat and see if my system can work for your type of firm.

It works best if you practice one of these areas: family, estate, or criminal.

Interested, but Not Sure?

Just book the call anyway.

I'll tell you what other firms just like yours did to grow and what you specifically should do next. It's a 20 minute meeting. I'll make it worth your time.

Book a call
Portrait of a Skyler Reeves, founder of Ardent Growth.
What folks have to say.
"Skyler is one of the largest driving forces in the growth and success of my firm. He is one of the smartest people I know and has a mastery of all things marketing related."
Samer Bandak, Founder of Best Interest Family Law Firm
Samer Bandak
Founder, Best Interest Family Law Firm
"What I’m really astounded by are the 3M calls, which must have come from Skyler as we are no longer advertising elsewhere for them. That’s a lot of calls."
Mark Bryant, Founder & President of Bryant Law Center
Mark Bryant
Founder & President, Bryant Law Center
"Even our ad agency was impressed. They couldn't believe how quickly our organic traffic grew on a brand new ecommerce site in the health industry."
Klaus Kleinfeld, CEO of OMNiBiOTiC and Former CEO of Siemens
Klaus Kleinfeld
CEO, OMNiBiOTiC
"It's the best keyword research you'll ever get in your entire life.

I literally stopped doing keyword research because of how good the TSM is from Skyler and Ardent Growth."
Tim Hansen, CCO & Co-founder of Penfriend
Tim Hansen
CCO & Co-founder, Penfriend
Skyler is extremely knowledgeable. I could not recommend him enough for solo lawyers, new solos, and even small firms. He knows what he’s doing, he knows how to position your firm well on Google, he’s great with SEO, he knows all the tips and tricks to rank higher and better your ranking, etc. If you have any doubts, talk to him. It’s worth the call.
Brandon Casey, Litigator
Brandon Casey
Litigator
"Skyler built a beautiful website, set up my analytics and created an impressive online presence for my firm in a very short amount of time. 10/10 recommend!"
Chazz Pearce, Founder of Chazz Pearce Law
Chazz Pearce
Founder, Chazz Pearce Law
"Working with Ardent Growth has been phenomenal. They dive into your business model, create growth goals, and deliver tangible results."
Sam Yadegar, Founder of HawkSEM
Sam Yadegar
Founder, HawkSEM
"Turns out SEO doesn't have to take time. 20 minutes of work added 6 figures of net new revenue for us in the first 30 days alone."
Cody West, Co-founder of Welpr
Cody West
Co-founder, Welpr
"Skyler has been instrumental in shaping my approach to business and has taught me important things that I was never taught in law school."
Grant Lyons, Founder of Lyons Law
Grant Lyons
Founder, Lyons Law
"Traffic and leads keep growing and I don't have to waste time checking their work. They see the big picture and can execute it too."
Chris Dreyer, Founder & CEO of Rankings.io
Chris Dreyer
CEO, Rankings.io
"Figuring out how to properly organize things on a large content-driven website felt impossible. Ardent made it a breeze."
Brendan Hufford, Founder of Growth Sprints
Brendan Hufford
Founder, Growth Sprints
"If you're on the edge of considering working with Skyler, paying more for true professionals is absolutely worth it.

If you want results, work with Skyler."
Ryan Levander, Founder of Occamize
Ryan Levander
Founder, Occamize
"Ardent Growth created immediate and meaningful results for our company.

Skyler has a really refreshing and straightforward approach that demystifies SEO."
Kevin Cahill, Founder of Cahill Consulting
Kevin Cahill
Founder, Cahill Consulting