Cody West
Founder
The Query
GTM Consulting for Manufacturers
Run your go-to-market like
you run your factory.
Ardent Growth helps manufacturers find and fix bottlenecks in their go-to-market systems so they get higher-quality leads, increased process adoption, and reliable pipeline growth.
Find out in 60 seconds how your businesses stacks up with this free assessment.
Who is this for?
Do you struggle to know where you should invest for growth?
Does it feel like you're just shooting in the dark when all you really want to know is where you should invest your next dollar to get the best results?
Do you feel your website should be generating more leads?
Is it harder than you thought it would be to turn your website traffic into leads you can quickly convert into warm prospects?
Do you always end up talking to prospects who aren’t ready?
Are you getting ghosted by prospects with cold feet having to “wait until next quarter” after what felt like a great discovery call?
Data-driven companies hire Ardent.
Most manufacturers face the same growth problems.
They don't have a system for creating growth.
You’ve hired an agency that keeps cranking blog posts and your traffic is growing up and to the right—but for some reason—your revenue isn’t.
You’re getting some leads, but too few are turning into deals, much less wins.
You’re not sure if you’re going to hit your revenue targets and now you’re trying to figure out how to get back on track before the next board meeting.
And worst of all, your CRM data is a mess—leaving you questioning whether you’re even solving the right problem.
You can’t outwork a throughput problem with more inputs.
With your current model, you’ll keep wasting money on more traffic and bury yourself in follow-ups, wasteful meetings, and increasing costs maintaining everything.
Ardent Growth solves that problem.
We provide the models you need to know what’s working, the talent to fix what isn’t, and the systems to enable continuous improvement.
Create scalable, sustainable, and durable growth.
There are 3 reasons most manufacturers struggle to grow.
Point of Failure #1
No Insights
The maximum throughput of any system is limited by its constraint—it’s bottleneck. You have to identify the constraint before you can improve it.
Too many manufacturers waste their resources trying to grow revenue by publishing more blog posts, running more ads, making more calls, sending more emails…thinking it will magically generate more leads and deals.
Sound familiar?
Sometimes increasing input volume is the problem. But time and time again we discover this isn’t the primary bottleneck hindering growth.
Solving the right problem with the right solution unlocks more growth downstream.
You need the right models and structures in your CRM to monitor your bottlenecks accurately.
Point of Failure #2
No Systems
You don’t need more traffic—you need more sales.
You can’t solve a throughput problem with more inputs.
You'll end up with more traffic you can’t do anything with or get drowned in low quality leads that suck up all your time because they need to “check on budget” or have to “circle back next quarter.”
This creates a vicious cycle of funnel fallout where you miss out on good leads because they're drowned out by all the low quality ones.
You want to maximize the number of leads coming into sales meetings clearly aware of what you do and who your product is for. You need systems to fix this. Systems for generating demand, systems for cultivating that demand, and systems that compound the effect of both.
Point of Failure #3
No Accountability
Even with the best insights, processes, playbooks, and growth systems, if your team doesn’t adopt them, it doesn’t matter.
Right?
Accountability is what makes the whole thing work. All the demand in the world will go to waste if it isn’t easy for sales to follow through on.
If you want to capitalize on increased demand, accountability is key—and that only works when it’s supported from the top down.
Stop trying to do everything, everywhere, all at once.
Stop guessing where your bottleneck is.
The biggest mistake manufacturers make is trying to fix problems without having a standardized data model in place.
In the beginning, it’s normal to think doubling traffic or doubling leads will double revenue.
But it’s not. It’s the fastest path to overproduction.
With a defined data model that accurately tracks your CRM data you can identify the true bottleneck in your system so you know you're fixing the right things.
Don’t just capture demand. Create it.
Only 5% of buyers are actively in-market, seeking solutions for their problems. Everyone’s fighting for that 5%. If you want to reach your growth goals, you can’t focus all your effort there—waiting on demand to come to you.
You have to create demand with the other 95% of the market.
Being in the consideration set is half the battle. But before they can consider you, they have to be aware you exist.
Once they know you exist, then you must proactively educate your market on the problems your product solves for, your category, and how your product can improve their lives.
Build a revenue factory.
How our program works.
Phase I
Design & Align Your Models
Phase I is dedicated to defining and aligning the six essential models needed to run a scalable, sustainable, and durable revenue factory.
When complete, you’ll have a unified operating system that will feel like you have a GPS for growth backed by science.
Phase II
Find & Fix the Bottleneck
With data flowing into your models, we’ll know where your constraints are. For most manufacturers, that’s being able to create and cultivate demand in the market.
The goal of this phase is to attract, capture, and develop the right quantity and quality of leads you need to hit your revenue goals.
Every company is a little different, but we have proven playbooks for every situation that we’re constantly improving. This is the engine that drives everything forward.
Phase III
Educate & Elevate Adoption
With the engine running, this phase is devoted to training and just-in-time enablement—especially across sales.
Unlike marketing agencies, we focus on the entire GTM. And that means deeply integrating ourselves with sales to equip them with in-app guidance on how run a well oiled sales operation.
Adoption isn’t sexy, but it’s the key ingredient that will make or break your ability to grow efficiently. We work with your sales leaders to enable your team to succeed.
Phase IV
Improve & Iterate the Process
Your systems are a product—not a project. We'll help you maintain them, eliminate waste, and improve flow.
A business will only grow up to its constraint—and then no further.
Once we’ve solved your primary constraint and achieved baseline adoption metrics, we work with you to find the next one and and put together a roadmap to fix it.
What an engagement looks like.
Weekly meetings with a revenue engineer.
Strategize with an expert every week.
Get expert assistance, advice, recommendations, and progress updates throughout all four phases. 60 minute Zoom meetings every week.
Standardized data and growth models
An objective way of measuring go-to-market performance.
Know what's working and what’s not, so you can identify the biggest bottlenecks and fix them.
Demand generation assets
Assets to attract high-quality warm leads.
Landing pages, high-converting offers, and hyper-personalized nurturing campaigns to drive awareness, capture interest, and develop conversations.
Just-in-time enablement
We equip your reps with everything they need right where they need it.
We bring your processes and documentation directly into the tools your team uses every day. No more switching tabs or searching for information.
A client portal to track progress
Get a high-level view of the work.
You’ll receive access to a custom portal to manage all of our work together. Including tasks, milestones, documents, call recordings, and more.
Quick access communication
Get direct access via Slack.
Join a connected Slack channel to help escalate issues, point you in the right direction, and give you a place to brain dump your ideas and wishes.
What folks have to say about working with us
You want an impact? We'll make it happen.
Turns out SEO doesn't have to take time. 20 minutes of work added 6 figures of net new revenue for us in the first 30 days alone.
Chris Dreyer
Founder & CEO
Rankings.io
Traffic and leads keep growing and I don't have to waste time checking their work. They see the big picture and can execute it too.
Klaus Kleinfeld
CEO
OMNiBiOTiC USA
Even our ad agency was impressed. They couldn't believe how quickly our organic traffic grew on a brand new ecommerce site in the health industry.
Tim Hanson
CCO
Penfriend.ai
It's the best keyword research you'll ever get in your entire life.
I literally stopped doing keyword research because of how good the TSM is from Skyler and Ardent Growth.
I literally stopped doing keyword research because of how good the TSM is from Skyler and Ardent Growth.
Brendan Hufford
Founder
Growth Sprints
Figuring out how to properly organize things on a large content-driven website felt impossible. Ardent made it a breeze.
Sam Yadegar
Founder
HawkSEM
Working with Ardent Growth has been phenomenal. They dive into your business model, create growth goals, and deliver tangible results.
BENCHMARK ASSESSMENT
Are you creating predictable growth?
Every business needs a steady flow of highly qualified leads, repeatable sales processes to close them, and a system for continuous improvement.
Frequently Asked Questions
What is Ardent Growth?
Ardent Growth is a GTM Consultancy for manufacturers. We help companies build and optimize their marketing, sales, and success systems. We work closely with operations and finance to help align everything throughout the business.
How much does this cost?
All engagements use an outcomes-based pricing model. One-time projects start at $15,000. Support and enablement services start at $2,500 monthly.
How long will it take to see results?
On average, clients achieve break-even within 90 days of launch.
What commitment is required from me?
We’ll handle all the nuts and bolts of things—but the CEO has to be the driver of change. They are the only authority within the organization capable of seeing the big picture and making decisions across all the various functions we’ll touch (marketing, sales, success, operations, and finance).
You’re going to have people that are resistant to change. We know how to navigate personalities, but your company’s leadership must be on board and ready to work with us.
Do you work with non-manufacturing businesses?
It depends. If you run a B2B business with inside or field sales and this interests you, book a call.