Cody West
Founder
The Query
GO-TO-MARKET CONSULTANTCY
Need more clients?
We help sales-led B2B companies get clients, level up their team, and build profitable businesses.
Book a call to see how to get you from where you are to where you want to be.
Who's this for?
Do you feel you should be further ahead than you are?
Have you ever looked in the mirror and thought, "Why am I not further ahead yet?" If you're frustrated by the slow progress, you're not alone.
Are you tired of paying for traffic and just want clients?
Do you wish you could just pay to get more clients instead of wasting cash that gets you a lot of traffic but doesn't turn into money?
Do you feel like you keep spinning your wheels?
Are you trying to build a profitable practice but feel like you're stuck spinning your wheels and can't get traction?
Most B2B businesses face the same growth problems.
They don't have a system for creating growth.
You’ve hired an agency that keeps cranking blog posts and your traffic is growing up and to the right—but for some reason—your revenue isn’t.
You’re getting some leads, but too few are turning into deals, much less wins.
You’re not sure if you’re going to hit your revenue targets and now you’re trying to figure out how to get back on track before the next board meeting.
And worst of all, your CRM data is a mess—leaving you questioning whether you’re even solving the right problem.
You can’t outwork a throughput problem with more inputs.
With your current model, you’ll keep wasting money on more traffic and bury yourself in follow-ups, wasteful meetings, and increasing costs maintaining everything.
Ardent Growth solves that problem.
We provide the models you need to know what’s working, the talent to fix what isn’t, and the systems to enable continuous improvement.
Create scalable, sustainable, and durable growth.
There are 3 reasons most B2B businesses struggle to grow.
Point of Failure #1
No Insights
The maximum throughput of any system is limited by its constraint—it’s bottleneck. You have to identify the constraint before you can improve it.
Too many businesses waste their resources trying to grow revenue by publishing more blog posts, running more ads, making more calls, sending more emails…thinking it will magically generate more leads and deals.
Sound familiar?
Sometimes increasing input volume is the problem. But time and time again we discover this isn’t the primary bottleneck hindering growth.
Solving the right problem with the right solution unlocks more growth downstream.
You need the right models and structures in your CRM to monitor your bottlenecks accurately.
Point of Failure #2
No Systems
You don’t need more traffic—you need more sales.
You can’t solve a throughput problem with more inputs.
You'll end up with more traffic you can’t do anything with or get drowned in low quality leads that suck up all your time because they need to “check on budget” or have to “circle back next quarter.”
This creates a vicious cycle of funnel fallout where you miss out on good leads because they're drowned out by all the low quality ones.
You want to maximize the number of leads coming into sales meetings clearly aware of what you do and who your product is for. You need systems to fix this. Systems for generating demand, systems for cultivating that demand, and systems that compound the effect of both.
Point of Failure #3
No Accountability
Even with the best insights, processes, playbooks, and growth systems, if your team doesn’t adopt them, it doesn’t matter.
Right?
Accountability is what makes the whole thing work. All the demand in the world will go to waste if it isn’t easy for sales to follow through on.
If you want to capitalize on increased demand, accountability is key—and that only works when it’s supported from the top down.
Stop trying to do everything, everywhere, all at once.
Stop guessing where your bottlenecks are.
The biggest mistake companies make is trying to fix problems without having a standardized data model in place.
In the beginning, it’s normal to think doubling traffic or doubling leads will double revenue.
But it’s not. It’s the fastest path to overproduction.
With a defined data model that accurately tracks your CRM data you can identify the true bottleneck in your system so you know you're fixing the right things.
Don’t just capture demand. Create it.
Only 5% of buyers are actively in-market, seeking solutions for their problems. Everyone’s fighting for that 5%. If you want to reach your growth goals, you can’t focus all your effort there—waiting on demand to come to you.
You have to create demand with the other 95% of the market.
Being in the consideration set is half the battle. But before they can consider you, they have to be aware you exist.
Once they know you exist, then you must proactively educate your market on the problems your product solves for, your category, and how your product can improve their lives.
How our program works
Phase I
Design & Align Your Models
Phase I is dedicated to defining and aligning the six essential models needed to run a scalable, sustainable, and durable revenue factory.
When complete, you’ll have a unified operating system that will feel like you have a GPS for growth backed by science.
Phase II
Find & Fix the Bottleneck
With data flowing into your models, we’ll know where your constraints are. For most businesses, that’s being able to create and cultivate demand in the market.
The goal of this phase is to attract, capture, and develop the right quantity and quality of leads you need to hit your revenue goals.
Every company is a little different, but we have proven playbooks for every situation that we’re constantly improving. This is the engine that drives everything forward.
Phase III
Educate & Elevate Adoption
With the engine running, this phase is devoted to training and just-in-time enablement—especially across sales.
Unlike marketing agencies, we focus on the entire GTM. And that means deeply integrating ourselves with sales to equip them with in-app guidance on how run a well oiled sales operation.
Adoption isn’t sexy, but it’s the key ingredient that will make or break your ability to grow efficiently. We work with your sales leaders to enable your team to succeed.
Phase IV
Improve & Iterate the Process
Your systems are a product—not a project. We'll help you maintain them, eliminate waste, and improve flow.
A business will only grow up to its constraint—and then no further.
Once we’ve solved your primary constraint and achieved baseline adoption metrics, we work with you to find the next one and and put together a roadmap to fix it.
What an engagement looks like.
Weekly meetings with a revenue engineer.
Strategize with an expert every week.
Get expert assistance, advice, recommendations, and progress updates throughout all four phases. 60 minute Zoom meetings every week.
Standardized data and growth models
An objective way of measuring go-to-market performance.
Know what's working and what’s not, so you can identify the biggest bottlenecks and fix them.
Demand generation assets
Assets to attract high-quality warm leads.
Landing pages, high-converting offers, and hyper-personalized nurturing campaigns to drive awareness, capture interest, and develop conversations.
Just-in-time enablement
We equip your reps with everything they need right where they need it.
We bring your processes and documentation directly into the tools your team uses every day. No more switching tabs or searching for information.
A client portal to track progress
Get a high-level view of the work.
You’ll receive access to a custom portal to manage all of our work together. Including tasks, milestones, documents, call recordings, and more.
Quick access communication
Get direct access via Slack.
Join a connected Slack channel to help escalate issues, point you in the right direction, and give you a place to brain dump your ideas and wishes.
Frequently Asked Questions
What do I get?
You get more clients. It's that simple. You tell us how many you want and we'll tell you how we can make that happen and what it will take.
How will I know it's going to happen?
You don't. But you only pay a deposit up front when you work with us, then pay the rest as you start making money using our system. We also offer performance-based guarantees.
How long with this take?
Most companies can hit their goal within 11 months. But it depends on your goal and resources.
What's expected from me?
Follow our guidance, meet with us weekly to review performance and progress, and continue to serve your clients.