Marketing Agency for Solo Family Lawyers
We help solo family lawyers get more clients.
Ardent Growth is a digital marketing agency exclusively for solo family lawyers that will build your website, launch your ads, then help you work your leads—all for a one-time flat fee.
Pricing
What you get:
New Website & Ad Campaigns
Website and paid search ad campaigns built and launched in less than 2 weeks. Includes ongoing performance management and optimization. You own the website and ad account.
Closing Scripts & Sales Coaching
Scripts and coaching to make you a better closer. Plus processes so you’re already prepared to hire extra help when you’re getting more leads than you can handle by yourself.
Impact Dashboard & Reports
Reports breaking down the most important business metrics so you know which case types are most profitable, what it costs get them, and how to get more.
Direct & Fast Communication
You’ll get direct access to me (Skyler) throughout the sprint. You’ll have my email and cell number so you can reach me at any time of day or night and get a fast response.
The Problem
Misaligned Incentives
Other agencies charge you whether you sign any new clients or not...but you don’t want to risk your money with no guarantee you’re going to make it back.
Slow Turnaround Times
Other agencies burn weeks getting started before you see anything tangible...but you need high-quality leads now and don’t have the time to micromanage an agency.
Inexperienced Junior Staff
Other agencies hand you off to junior employees as soon as possible...but you need someone with real business experienced that can connect marketing to finance.
The Solution
Client Acquisition Sprint
Get your website, ads, and tracking systems built and launched in under 2 weeks, followed by 10 weeks of feeding you leads and helping you close them.
Website Design
All the core pages you need to establish yourself in your market. Including custom landing pages that convince visitors to book a consult.
Search optimized
Built with an obsessive focus on page speed and search engine optimization.
Conversion testing
A/B testing to find winning variants and increase conversion rates.
Accessible design
Architected for accessibility so people with disabilities can still use your site.
Engineered for scale
Made to grow with your firm as you get reviews, hire staff, and expand locations.
Google Ads Management
Targeted ad campaigns to get you leads ready to retain a lawyer instead of ones that tie up your calendar looking for free legal advice.
Server-side attribution
Recover 15–30% more tracking data lost from people using iPhones and ad blockers.
Offline conversion tracking
Unlike other agencies, we force Google's bidding algorithms to optimize for value, not volume.
Centralized intake
All your leads in one place across calls, texts, and forms to make follow-up easier.
Direct sales coaching
Sales scripts and coaching to qualify leads faster and overcome objections.
Performance Reporting
See which matter types are most profitable, what it costs you get them, and recommended targets so you can make informed decisions faster.
Client Acquisition Costs
Know what it costs you to get new clients based on case type and total value.
CAC Payback Period
Know how fast you make your money back on your customer acquisition costs.
Lifetime Gross Profit
Know which types of cases make you the most money after subtracting your costs.
LTGP:CAC Ratio
Gauge your firm’s health and whether you're hitting the ratio needed to scale.
FAQs
What are the qualifications for the free offer?
At a minimum, you must own and run a law firm in the United States where you are the sole owner and provide family law services as your primary practice area. You can have employees or contractors like legal assistants, paralegals, and even other attorneys—as long as you are the only equity partner.
You get my services at a 100% discount during the free-trial offer, but you must be willing to spend money on Google Ads throughout the three-month engagement.
Most solo family lawyers spend approximately $3k/month on ads. The amount you should spend will depend on things like:
- How many cases you want per month and how fast you want to grow—or can grow based on your capacity, ability to recruit, onboard, and hire.
- How competitive the market is in your geographic area. For example, divorce leads in Jacksonville, Florida are cheaper than divorce leads in Denver, Colorado.
- The types of family law cases you want. For example, contested divorce leads are typically more expensive than uncontested divorce leads.
- The types of clients you want. For example, prenup leads tend to be more expensive than child custody leads. Especially if you're targeting a specific radius around an area with high-income families.
If you've never run Google Ads before, you can get up to $1700 in free ad credit also.
You must already use or be willing to use QuickBooks Online for accounting and booking. This is required to connect marketing data to your financial data for reporting. I will need read-only access at a minimum. My contracts (even for free service) include mutual non-disclosure agreements.
While not required, it is helpful if you already use a Case Management Software. If you do not, you will need some mechanism of tracking your hours to better calculate your costs and gross profit.
Why is this free? What's the catch?
You get my services for free. All I ask for in exchange is feedback (so I can improve my service) and a testimonial if you think I deserve one.
This free offer isn't going to last forever.
Only the first 5 qualified family law attorneys that take me up on my offer will get this deal. Prices increase after that.
If you want this offer, book a meeting on my calendar to get started.
I can have your website and ads live in under 2 weeks so we can start getting you in front of people needing family law services.
My goal is to get you four signed cases in the first month, then ramp up from there. But you have to be ready to answer the phone and close them, so the real results will come as you get better at following-up and selling.
You have to be willing to let me build you a new one if you want this offer. The website is one of the core inputs that makes my lead lead generation system work. If you change the inputs, you change the outputs. If you want my results, then you have to follow my system.
And if it makes you feel better, I guarantee the site I build you will outperform your current one or I'll redeploy your old site at the end of the engagement for free.
You will own your website, your ad accounts, and any data collected via call tracking software. I'm just a steward for the duration of our engagement.
Yes. I cannot ethically serve a client if there's a conflict of interest.
The website and landing pages I build will be optimized for search engines. I'll also optimized your Google Business Listing.
For longer-term plays that involve content marketing and link building—I only offer those services for clients that have completed my initial 12 week sprint.
SEO is useless if we don't create a solid foundation by paying for guaranteed traffic, making sure the website converts well, and improving your sales process first.
No. I only work with lawyers practicing family law.
If you'd like a recommendation, I have a shortlist of agencies I can recommend for different types of services and practice areas. However, I do not make recommendations without understanding more about your needs. If you'd like to meet for 15 minutes to discuss what you're looking for, click this link: discuss recommended service providers with Skyler Reeves.
Limited Time Offer
Start getting leads for your firm with a 12-week sprint
Free for a limited time. No recurring fee. No retainer. Just cover ad spend and software fees. I’ll generate leads for you and help you work them.
I literally stopped doing keyword research because of how good the TSM is from Skyler and Ardent Growth."
If you want results, work with Skyler."
Skyler has a really refreshing and straightforward approach that demystifies SEO."
