Google Ads

Google Ads Logo

Would you hire an attorney to represent you in court? If you value ROI, then you should hire a professional to manage your ad campaigns too. 

Google Ads (formerly known as Google AdWords) falls under the pay-per-click (PPC) advertising models. It’s an extremely popular form of advertising due to its ability to hone in on your target audience and monitor campaigns to gradually increase ROI. 

If you’re looking to show up on the top of Google whenever someone searches for something but don’t have the patience to invest in SEO, then Google Ads is for you. Whether you’re a brick-and-mortar shop or a large corporation, Google Ads can often offer you plenty of value.

If you’ve tried Google Ads in the past and things didn’t go well, don’t feel bad – no one expects you to engineer a bridge, if you’re not a professional advertising engineer then we don’t expect you to get a good ROI out of advertising either. It’s a science that takes a solid level of data analysis knowledge to do well. 

We will work directly with you to: 

  • Set realistic goals based on your individual needs that are within your budget
  • Research and identify the best audiences and demographic categories you need to target
  • Create targeted ads based on keywords and smart bidding to maximize ROI
  • Actively test advertising campaigns to ensure we’re continually improving
  • Enable remarketing lists for search ads (RLSA) to retarget leads that have a higher likelihood of converting

What Google Ads Services Do We Offer?

  • Strategy, Planning, and Execution
  • Ad Creation & Optimization
  • In-Depth Keyword Discovery
  • Regular Campaign Progress Reporting
  • Thorough Analysis of Industry Competitors
  • ROI Measurements & Optimization
  • Ongoing Campaign Tracking & Monitoring
  • Advanced Campaign Consulting (including geo-targeting, RLSA, and more)

Google Ads FAQ

Do you offer any guarantees?

We believe in the value we provide, but we do not guarantee specific results. We set goals, measure KPIs, and strive to exceed them. We do offer reduced retainer fees with a performance-based payout option though! 😎

How does Google Ads work?

Google Ads is a form of pay-per-click (PPC) advertising. In PPC advertising, you tell Google to display advertisements to people whenever they search for terms or visit websites related to your niche. When a person clicks on your ad, you are then charged a fee. As such, you incur a cost-per-click (CPC). 

You can keep spending under control by setting budgets for pretty much everything, including the cost-per-click, how much you’re willing to spend daily, weekly, and even over a lifetime.

The whole point of PPC advertising is to get people to click on your ad and then perform some action you deem desirable (e.g., submitting their email on a your landing page, making a purchase, etc.).

How do you charge for Google Ads Services?

It really depends on your needs. We do offer some pre-made options for clients but most business opt for custom-tailored services to maximize their ROI.

What makes you different from other Google Ads agencies around here?

Unlike most other options around here, our team isn’t comprised of just graphic artists, marketers, and social media fanatics. Our team is comprised of computer scientists and individuals with backgrounds in the maths & sciences. Think of us like architects, we understand both design and engineering. Our local competition do not have the passion for math and science like we do and make no mistake, advertising is a science. 

A few companies we've helped grow

Jordan Welling
Jordan Welling
CEO - RunDoyen
Ardent Growth was able to think of new and creative ideas to help us improve our conversion. They increased our conversion rate by 49% within just 2 months of working with us.
Andre Castillo
Andre Castillo
SVP - Interprise Partners
Ardent Growth is amazing. Having worked with them several times now, they are great with web-based software projects and at quickly figuring out professional quality, cost effective solutions.
Larry Neumann
Larry Neumann
CMO - Modumate
Ardent Growth provided us with thorough web design and programming that helped with a wide range of projects. They're also skilled at marketing and provided solid counsel on marketing strategy as well. Great job!
Previous
Next

Our Methodology

1

Initial Chat

We’ll have a chat on the phone to get a sense of what your pain points are right now, what you’ve tried so far, and if we’re the right digital marketing solution for you. We’re not going to try to sell you right away. We have to make sure we’re right for each other.

2

Marketing Opportunities Assessment

If we think we’re a good fit and  can help you, we’ll put together a strategy specifically for your company. Using our proprietary analysis, we’ll create a plan which maximizes all the opportunities we see for growth and specific KPIs.

3

Strategy Discussion

We’ll go over our strategy with you. Our goal is to get you as many quick and early wins as possible that won’t compromise your integrity with the search engines, while setting up long-term, scalable digital marketing goals and campaigns.

4

Implementation

We’ll implement everything on our own or work with your team, whichever you prefer so you can focus on other high-impact areas of your business.

5

Rinse and Repeat

We strongly believe in the scientific method here. We will continually monitor, evaluate, and iterate on our strategies to continually improve the results we deliver.

Can We Help Your Business Grow?

Let's have a quick chat and find out