10,226.35% Increase in Organic Traffic YoY for a Chimney Repair Company

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The Takeaway

Priddy Clean not only survived the pandemic—they thrived. Content marketing focused on helping people with “jobs to be done” enabled them to 3x their revenue in 2020.

Client's Experience

Our call volume is through the roof — I’m sitting here thinking, “If this is the low season what’s the high season going to look like?

Hind Domanowski
Senior Director of Sales, Priddy Chimney Sweeps

The Client

Priddy Chimney Sweeps is a home services business providing chimney & masonry services in Washington DC, Maryland, and Northern Virginia.

Growth Summary

Information driven content marketing campaign to develop local authority.

Priddy Chimney Sweeps contracted Ardent Growth in August 2019 to help them grow their organic traffic from Google.

After assisting with a new website design, Ardent Growth began developing topically relevant content on the site to establish Priddy Chimney Sweeps as a thought leader in their industry both locally and nationally.

Despite the impact of COVID-19 and the seasonality of their business, Priddy Clean is currently receiving more organic traffic and leads during their low-season than they normally do during their high season.

The quality of the calls are better and the overall profitability is improving every month.

By ranking for terms related to their industry at the national level, Priddy Chimney Sweeps has proven to Google that they’re an authority powerhouse in the DC area.

Their competitors from a year ago are now in their rearview mirror with their sites set on new targets and further expansion.

10,226.35% Increase in Organic Traffic YoY for a Chimney Repair Company 1
From 277 Users in Dec 2019 to over 28,000 in Dec 2020

Our call volume is through the roof — I’m sitting here thinking, “If this is the low season what’s the high season going to look like?

Hind Domanowski

Senior Director of Sales
Priddy Chimney Sweeps

Featured Content Results

  • Beating competitors for “chimney sweep dc”
  • Page one for “convert fireplace to gas” nationally.
  • Page one for “chimney parts” nationally.
  • Massive control in the map packs for “chimney sweeps”

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Client's Experience

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