The Client
OMNiBiOTiC® USA is a health supplement company that sells probiotic supplements throughout the United States.
The Problem
OMNiBiOTiC® USA was a brand new company in the United States. Formed under the parent company of Allergosan USA they had 0 presence in the US market. They needed a website and traffic to that website in order to generate revenue.
The Solution
Custom Ecommerce Shop, SEO and PPC Advertising
Website Design & Development
Ardent Growth designed and developed an Ecommerce website for OMNiBiOTiC® built on WooCommerce and WordPress that integrated with TradeGecko for inventory management and ShipStation for order tracking.
Content Marketing
In addition to building the website, Ardent Growth developed a content strategy and schedule that would gradually drive organic traffic to the website.
Entering the market as a new business was going to prove rough. OMNiBiOTiC has no domain authority developed with Google or users yet. Ardent Growth built this authority by developing informational content about probiotics, who would benefit from them and how.
Digital PR
As content was being built out, Ardent Growth also helped build authority to the pages through digital PR — obtaining links to key pages to push them up the search results and drive highly-relevant traffic to the site.
Advertising Consulting
In addition to creating and promoting content, Ardent Growth consulting on advertising and helped the team at OMNiBiOTiC® build out campaigns on both Google Ads and Facebook/Instagram.
The Results
Over the course of a year, Ardent Growth grew the website’s organic traffic from 0 to over 7700 visitors per month.
Within 12 months OMNiBiOTiC® was ranking on the first page of Google for nearly 80 keywords with over 1/4 of them ranking in the coveted “top 3” positions.
Through digital PR and content marketing, Ardent Growth was able to build over 212 links, including several from high-authority and highly-credible websites like Thrive Global, All Women’s Talk, and Health Status.
Ardent Growth will be continuing to growth the organic traffic to the OMNiBiOTiC® website for years to come — making them an industry leader in probiotics in the US.
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