How We Increased OMNiBiOTiC’s Organic Traffic by 320% in 6 months

320%

increase in organic traffic

365%

increase in new users

0-78+

1st-page rankings in 1 year

23000+%

increase in traffic value YoY

Industry

Health Supplements

Location

National

Services Provided

SEO
Content Marketing
Web Design
Advertising Consulting

The Client

OMNiBiOTiC® USA is a health supplement company that sells probiotic supplements throughout the United States.

The Problem

OMNiBiOTiC® USA was a brand new company in the United States. Formed under the parent company of Allergosan USA they had 0 presence in the US market. They needed a website and traffic to that website in order to generate revenue.

The Solution

Custom Ecommerce Shop, SEO and PPC Advertising

Website Design & Development

Health Supplement Web Design Project
OMNiBiOTiC® Home Page

Ardent Growth designed and developed an Ecommerce website for OMNiBiOTiC® built on WooCommerce and WordPress that integrated with TradeGecko for inventory management and ShipStation for order tracking.

Content Marketing

In addition to building the website, Ardent Growth developed a content strategy and schedule that would gradually drive organic traffic to the website.

Entering the market as a new business was going to prove rough. OMNiBiOTiC has no domain authority developed with Google or users yet. Ardent Growth built this authority by developing informational content about probiotics, who would benefit from them and how.

Digital PR

As content was being built out, Ardent Growth also helped build authority to the pages through digital PR — obtaining links to key pages to push them up the search results and drive highly-relevant traffic to the site.

Advertising Consulting

In addition to creating and promoting content, Ardent Growth consulting on advertising and helped the team at OMNiBiOTiC® build out campaigns on both Google Ads and Facebook/Instagram.

The Results

Skyler and his team at Ardent Growth are Search Engine Optimization experts. They helped us establish and substantially grow our organic search traffic. The Ardent Growth team is results-driven and operates in a well-researched, strategic way.

Klaus Kleinfeld

CEO, OMNiBiOTiC® USA

Over the course of a year, Ardent Growth grew the website’s organic traffic from 0 to over 7700 visitors per month.

Health supplement website organic traffic growth year over year in Google Analytics
Organic Traffic Growth for OMNiBiOTiC® YoY

Within 12 months OMNiBiOTiC® was ranking on the first page of Google for nearly 80 keywords with over 1/4 of them ranking in the coveted “top 3” positions.

Health supplement site's first page rankings in one year via SEO and Content Marketing
Number of First Page Rankings for OMNiBiOTiC®

Health supplement company featured snippet result
Featured Snippet for OMNiBiOTiC®

Through digital PR and content marketing, Ardent Growth was able to build over 212 links, including several from high-authority and highly-credible websites like Thrive Global, All Women’s Talk, and Health Status.

Linkbuilding to a health supplement site
Results of Digital PR Campaign

Ardent Growth will be continuing to growth the organic traffic to the OMNiBiOTiC® website for years to come — making them an industry leader in probiotics in the US.

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