Louisville SEO Services
Rank Higher in Search & Generate More Leads
Dominate the Louisville, KY Area
with SEO Services that Deliver Real Results
Recent Client Results
The original scope of target keywords was very confined and missing out on dozens of other lucrative opportunities. The best part is that there is still a goldmine of keyword opportunities available to propel growth forward even more.
Lead generation is critical to the success of a service-based industry. We optimized the keywords RunDoyen was targeting as well as their calls to action to dramatically increase the number of leads being generated each month.
This is the increase in conversion rate for lead generation and sales. We achieved this by optimizing the lead generation calls-to-action as well as the user experience while nurturing leads through personalization.
At the end of the day this is what matters, right? We think so too. We take the growth of our clients seriously. If you’re not making more money we’re not doing our job. We’ll call this one a win (and we’re not done growing yet).
Our Louisville SEO Services
Help Your Business Generate More Leads
We primarily focus on Google when optimizing sites for our clients. Why? Because Google currently commands
Our Louisville SEO Audits are Broken Down into 3 Main Parts
Technical Search Engine Optimization
Matt Cutts, the former head of search quality at Google, stated awhile back that there were over 200 ranking variables in Google’s algorithm. Optimizing a web page for all of these variables can be difficult, especially since Google doesn’t disclose them to the public.
Our SEO team is composed of computer scientist/data scientist that uses machine learning and statistical inference to determine which items carry the most weight in relation to your competition and how Google perceives your local area.
We also evaluate the general quality of your content using the same standards that Google has its Website Quality Raters go by. Based on this, we focus on the items we’ve come to understand will impact your website’s ability rank well and generate organic traffic the most:
The quality of your backlinks are important. We’ll analyze where they’re coming from and ensure any of your past efforts were didn’t violate Google’s Webmaster Guidelines.
Website design isn’t just about how it looks. Good customer experience is important but the structure and content of the site needs to be built in such a way to rank well on search engines, like Google, as well. At Ardent Growth, we do both as a part of our Louisville SEO campaigns.
If you already have an existing site our Louisville SEO team will analyze your company’s website by considering the factors it takes to rank well on Google.
The content we create for our clients is meant to benefit their users first and foremost. We approach our design by putting ourselves in the shoes of the user. We analyze the layout across multiple device types (desktop, mobile, tablet) to ensure everything functions well.
We take into account the fact that Google tracks how people interact with your site:
How long did the user stay on your page (i.e. dwell time).
What actions visitors take on your pages (e.g. did they scroll, submit a form, write a comment, etc.),
Did the user bounce (i.e. click the back button) from your page and return to the Google search results?
The experience for the user should be engineered in such a way to give them what they want. It should also be very easy for the to find additional information on your site if they wish to. This is all primarily influenced by your site’s navigation and layout.
The content you have on the page should be engaging while also taking SEO into account. This means properly tagging images, video, structuring headings/copy correctly, schema markup, and so on.
We will ensure that everything is set up and optimized properly to ensure users enjoy your site because if they enjoy it then Google will recognize that and give reward you with higher rankings in the search results.
Google stated that
While these updates were meant to only impact the slowest of web pages that doesn’t mean it’s a good idea to just ignore it.
Page speed is important for Louisville SEO. Think about your experience whenever you visit a page that loads slowly. How often have you been frustrated by this or even given up and tried something else?
It is our goal to ensure that doesn’t happen to your website.
Your website’s load time on mobile is critical. Especially since Google indexes webpages based on the mobile version of their site (called this the mobile-first index). Most websites that rank well are loading in under 3 seconds.
If we find that your website loads slowly we’ll optimize it and take care of that for you.
You can check this for yourself by using Google’s very own
Google does use site security as a ranking factor and
Google Chrome even shows users when your website is not secure by displaying a warning sign in the address bar. This warning from Google causes visitors to trust your site less and can result in a loss of potential leads.
Your Louisville SEO marketing message should be consistent across all channels. This means no matter where people find you on the web they should see the same basic info. This includes your listing on Google My Business, other directories, and your social media pages.
We want as many avenues open to get in contact with you as possible but more importantly we want to ensure the information is accurate across all of them.
Research suggests that consistency of your Name, Address, and Phone number across all listings is positive correlated with rankings in the search results.
Keyword research is the heart of search engine optimization. At Ardent Growth we take special care while doing keyword research and keyword evaluation to ensure we’re targeting the optimal keywords for your business.
First off, we follow
You’ll often think you know exactly which keywords you want your website to rank for when starting a Louisville SEO campaign, but we’re willing to bet that you’ll be surprised.
We don’t approach keywords from a gut perspective. We use exhaustive techniques and advanced tools to determine which keywords exist that you may have never thought of. Business owners often only thing about terms that people search for right before they’re ready to buy but in today’s online world you need to catch the attention of people early which means thinking like they do.
People first become aware they have a problem before they begin searching for solutions. That’s where you can leverage informational content to educate people and give them answers to their problem along with potential solutions (yours included).
This approach makes the more likely to purchase from you when they’re ready to buy because you’ve already built a little rapport with them.
Proper Louisville SEO keyword planning targets both:
Each page on your site should be optimized to focus on a single theme. We ensure it does this by mapping out which pages are optimized for a particular set of keywords using the principles of
Targeting short-tail and long-tail keywords in a Louisville SEO campaign is the standard approach to keyword research because it allows you to balance out the pros and cons of each category.
Short-tail keywords often have huge search volume but they’re highly competitive, making them harder to rank for, and they do not convert nearly as well as long-tail keywords.
Long-tail keywords have a much lower search volume but you can bet that when someone searches for one they are highly likely to convert.
Here at Ardent Growth we use half a dozen industry leading keyword research tools to identify which keywords will be profitable for our Louisville SEO clients.
Yes. Once you hire us to manage your Louisville SEO campaign we will also examine how your current keywords are ranking as well as how much search traffic they’re generating for you. While you may think you’re ranking for some great keywords the truth that they’re driving little to no traffic to your business.
Once we evaluate everything we’ll provide you with a complete report on how your keywords are ranking, how each one impacts your business, and our recommendations on how to optimize things for ROI.
On-page SEO is something a lot of folks think they know how to do but the reality is that they only know how to do a small portion of it. On-page SEO involves everything from carefully crafted copywriting in your titles and meta descriptions to highly technical caching, compression, and schema markup processes.
A lot of folks wonder what the difference between on-page and off-page SEO is.
On-Page SEO is the process of optimizing the content present on your site in order increase your organic traffic from search engines.
Off-Page SEO is the process of using external websites to influence your reputation in the eyes of Google. This comes in many forms such as social media, online directories, other websites linking to yours, video hosted on YouTube, podcasting, etc.
We can think of it like trying to publish a book. On-Page SEO would be like writing the book, creating an index, editing it and ensuring it flows well. Off-Page SEO would be everything you do after you publish it to promote it. Both are important to take into account and get right when executing a Louisville SEO campaign.
Search Engines are designed to give you the best results back based on what you search for. To do this, they attempt to interpret what a page is about by reading the text and analyzing the structure of content.
Ensuring your pages headings (h1, h2, h3…h6) are set up properly makes it easier for search engines to understand your Louisville SEO content.
Optimizing your page’s title tags is a delicate balance between serving users and serving search engines.
The title tag is the main text that actually appears on Google when it shows up (the blue link).
At Ardent Growth, we optimize title tags to ensure they are:
Descriptive and useful
Optimized with your primary keywords without being spammy
Optimized to catch the searcher’s attention to increase click-through rate
Underneath the title tag is your meta-description. This is the text doesn’t directly affect your rankings but it can definitely affect your click-through rate. The description should be no more than 160 characters long and is best written by someone with some copywriting skills.
If your meta description contains keywords or similar keywords to the ones the user searched for they will be bolded. That will help your listing stand out against the others conducting Louisville SEO campaigns.
The media elements of your page play a significant role in impacting how a user experiences your site. You want to use engaging photos and videos where they make sense. Do not simply use placeholder images for the sake of having an image.
The problem with images and video when it comes to Louisville SEO is that they directly impact your website’s load time. Take this into account, according to Google, 53% of users visiting a website from mobile will leave the site if it takes more than 3 seconds to load.
As such, it’s our job to ensure that we can include the rich media that users enjoy while also keeping the load time fast. This involves a lot of technical SEO techniques and tricks but there are some basic principles that we adhere to as well:
Use efficient image and graphic file types: e.g., GIF, JPG, and PNG
Use media on where it’s needed. It’s common for website owners will include too use too many videos or images because they think it “looks pretty”. This is the #1 reason why we find a client’s side is loading slowly and hurting the site’s traffic.
Video and image files should be compressed.
Use responsive image queries so that we’re using the right amount o resources based on the user’s device.
Use descriptive file names, titles, captions, and alt tags for images and other rich media to help Google understand what it is about.
Use high-quality thumbnails for videos instead of auto-playing them. You should always let the user decide when they want to watch/listen to content.
Your website has a reputation with Google. One of the primary factors that influences this reputation involves how other sites link to you, how you link to other sites, and how your link internally within your own site.
By ensuring you’re internally linking to pages that are highly relevant to each other you help Google understand what a cluster of content is about.
We check for and ensure optimal internal linking occurs during the information architecture phase of our Louisville SEO website quality audits.
The most important part of link building is to ensure the backlinks you are receiving come from high quality websites. Random links from around the web get filtered out by Google’s algorithm.
Link building involves a lot of manual work but it is still one of the most powerful tactics when it comes to ranking on Google.
Having high authority websites endorsing you is extremely powerful when it comes to Google trusting your website enough to rank it higher. Google’s job is to return the best results to searchers and it places a heavy importance on ensuring it recommends authoritative/high-quality sites in its results.
Think of it like a trusted friend who’s a mechanic recommending a certain auto product to you. You’re more likely to trust your friend than some random person, right? That’s because your friend has recognized authority in the space. Google uses backlinks to help establish this authority for web pages and when they link to other pages they are essentially passing on a bit of their authority to the recommended page.
There’s the right way to do things and then there’s the wrong way to do things.
Backlinks should be from high-quality contextually relevant sources. This means links from random blogs, advertisements, comments, or private blog networks is a no-go. Not only will most of these be dismissed by Google, if you’re violating their webmaster principles and get caught you can expect your website to receive a manual penalty, causing it to be de-indexed from the search results.
Properly backlink building involves a lot of manual outreach. You have to have content worth linking to first if you want to achieve any worthwhile success with this.
Here at Ardent Growth we use a suite of tools to help us identify ideal candidates to reach out to.
All links that we help your site build will be 100% white-hat reputable links.
Keyword research is pointless with content marketing. 61% of consumers are influenced by content. The key is that it has to be high quality. The good news is that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
I guess they say “Content is King” for a reason.
The primary effort of content marketing is to provide visitors with something they will legitimately enjoy. This helps build your authority with both your users and search engines.
High quality content is also easier to build links to. When performing outreach to get links you need to have something “link-worthy” otherwise you’ll be banging your head against a wall.
Additionally, high-quality content can and will begin generating backlinks all on its own with people who find it really engaging.
Long-form blog posts and videos seem to be performing best right now. From a blog perspective you’re better off focusing on information content that is useful to your audience.
This means avoiding content like, “10 Reasons Why You Should Hire My Company.” No one cares about that. You’re far better off thinking about a problem your customers often face and creating content that will help them with this problem.
Don’t worry if you can’t come up with ideas or feel too busy to do all of this. We’ll handle it all for you from start to finish.
Okay...So Why Choose Ardent Growth?
Your Business is Our Business
We’re in this business because we want to our clients succeed. We will ensure you’re Louisville SEO campaign is given the attention it deserves. Our goal is to develop a marketing strategy for you that fosters business growth.
And look, we get it. We’re a small business too. We’ll answer any questions you have and aim to satisfy you with what we deliver.
All of our Louisville SEO packages include in-depth monthly reporting. We want to keep things as transparent as possible and offer additional training for your management or any other internal staff to interpret and view the data any time they wish as well.
You’re a key player in this with us. It’s important that you be able to look at the data with us because you know your business than anyone else ever will. There will be times where you’ll be able to offer key insight and input based on what we uncover in the analytics.
Louisville SEO with Strategic Execution
We are hell-bent on structured processes and project management. When you work with us on your Louisville SEO campaign you’ll be sent an in-depth questionnaire to fill out so we can begin crafting the perfect campaign for you.
Expect regular reports on results and frequent deliverables. We track everything (and I mean everything) to ensure things don’t slip through the cracks and you’re given the highest quality of service anyone can offer.