Murray Digital Marketing Agency
We Build Websites that Actually Rank Well

Dominate the Market in Murray, KY with an SEO Optimized Website

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ROI DRIVEN WEBSITES

Trying to Find the Best Website Designer?

We Are a Website Design and SEO Firm Located in Murray, KY

Best Website Design Company

A website that doesn’t rank well on Google is like having a billboard in the middle of the desert.

Simply creating a website doesn’t mean it’s going to rank on the first page for the keywords people use to find businesses that offer products or services like yours.

In fact, most businesses fail to get any ROI from their website at all primarily because they don’t invest in SEO. 

You don’t have to run ads to rank high on Google (though that is one option). In fact, for many searches the ads barely get clicked on at all. 

Think about it – when was the last time you clicked on an ad?

Most clicks on Google go to the very first result. Hardly any go to the fourth result. So ranking in the top 3 needs to be the goal if you want to get a meaningful ROI from your website.

We specialize in ranking local businesses high on search engines like Google. We start by focusing on ranking you higher in the “Map Pack” that you’ve probably seen pop up when searching for local services. After that we focus on ranking you higher in the results that appear just below that in what we call the “organic results” in the online marketing vernacular.

Internet Marketing Services

The Key: Search Engine Optimization

Generate More Leads. Make More Profit.

We primarily focus on Google when optimizing sites for our clients. Why? Because Google currently commands 92.04% of the search engine market share globally. That means 9 out of every 10 people who search for things use Google.

Our Murray SEO Audits are Broken Down into 3 Main Parts

Technical Search Engine Optimization

Matt Cutts, the former head of search quality at Google, stated awhile back that there were over 200 ranking variables in Google’s algorithm. Optimizing a web page for all of these variables can be difficult, especially since Google doesn’t disclose them to the public.

Our SEO team is composed of computer scientist/data scientist that uses machine learning and statistical inference to determine which items carry the most weight in relation to your competition and how Google perceives your local area.

Content Quality

We also evaluate the general quality of your content using the same standards that Google has its Website Quality Raters go by. Based on this, we focus on the items we’ve come to understand will impact your website’s ability rank well and generate organic traffic the most:

  • Expertise

  • Authority

  • Trust

Backlink Quality

The quality of your backlinks are important. We’ll analyze where they’re coming from and ensure any of your past efforts were didn’t violate Google’s Webmaster Guidelines.

Keyword research is the heart of search engine optimization. At Ardent Growth we take special care while doing keyword research and keyword evaluation to ensure we’re targeting the optimal keywords for your business.

First off, we follow Google’s SEO Guidelines and do not engage in any Blackhat SEO tactics.

You’ll often think you know exactly which keywords you want your website to rank for when starting a Louisville SEO campaign, but we’re willing to bet that you’ll be surprised.

We don’t approach keywords from a gut perspective. We use exhaustive techniques and advanced tools to determine which keywords exist that you may have never thought of. Business owners often only thing about terms that people search for right before they’re ready to buy but in today’s online world you need to catch the attention of people early which means thinking like they do.

People first become aware they have a problem before they begin searching for solutions. That’s where you can leverage informational content to educate people and give them answers to their problem along with potential solutions (yours included).

This approach makes the more likely to purchase from you when they’re ready to buy because you’ve already built a little rapport with them.

Proper Louisville SEO keyword planning targets both:

  • Short-tail keywords

  • Long-tail keywords

Each page on your site should be optimized to focus on a single theme. We ensure it does this by mapping out which pages are optimized for a particular set of keywords using the principles of information architecture.

 

Targeting short-tail and long-tail keywords in a Louisville SEO campaign is the standard approach to keyword research because it allows you to balance out the pros and cons of each category.

Short-tail keywords often have huge search volume but they’re highly competitive, making them harder to rank for, and they do not convert nearly as well as long-tail keywords.

Long-tail keywords have a much lower search volume but you can bet that when someone searches for one they are highly likely to convert.

Here at Ardent Growth we use half a dozen industry leading keyword research tools to identify which keywords will be profitable for our Louisville SEO clients.

Yes. Once you hire us to manage your Louisville SEO campaign we will also examine how your current keywords are ranking as well as how much search traffic they’re generating for you. While you may think you’re ranking for some great keywords the truth that they’re driving little to no traffic to your business.

Once we evaluate everything we’ll provide you with a complete report on how your keywords are ranking, how each one impacts your business, and our recommendations on how to optimize things for ROI.

On-page SEO is something a lot of folks think they know how to do but the reality is that they only know how to do a small portion of it. On-page SEO involves everything from carefully crafted copywriting in your titles and meta descriptions to highly technical caching, compression, and schema markup processes.

A lot of folks wonder what the difference between on-page and off-page SEO is.

On-Page SEO is the process of optimizing the content present on your site in order increase your organic traffic from search engines.

Off-Page SEO is the process of using external websites to influence your reputation in the eyes of Google. This comes in many forms such as social media, online directories, other websites linking to yours, video hosted on YouTube, podcasting, etc.

We can think of it like trying to publish a book. On-Page SEO would be like writing the book, creating an index, editing it and ensuring it flows well. Off-Page SEO would be everything you do after you publish it to promote it. Both are important to take into account and get right when executing a Louisville SEO campaign.

Search Engines are designed to give you the best results back based on what you search for. To do this, they attempt to interpret what a page is about by reading the text and analyzing the structure of content.

Ensuring your pages headings (h1, h2, h3…h6) are set up properly makes it easier for search engines to understand your Louisville SEO content.

Optimizing your page’s title tags is a delicate balance between serving users and serving search engines.

The title tag is the main text that actually appears on Google when it shows up (the blue link).

At Ardent Growth, we optimize title tags to ensure they are:

  • Descriptive and useful

  • Optimized with your primary keywords without being spammy

  • Optimized to catch the searcher’s attention to increase click-through rate

Underneath the title tag is your meta-description. This is the text doesn’t directly affect your rankings but it can definitely affect your click-through rate. The description should be no more than 160 characters long and is best written by someone with some copywriting skills.

If your meta description contains keywords or similar keywords to the ones the user searched for they will be bolded. That will help your listing stand out against the others conducting Louisville SEO campaigns.

The media elements of your page play a significant role in impacting how a user experiences your site. You want to use engaging photos and videos where they make sense. Do not simply use placeholder images for the sake of having an image.

The problem with images and video when it comes to Louisville SEO is that they directly impact your website’s load time. Take this into account, according to Google, 53% of users visiting a website from mobile will leave the site if it takes more than 3 seconds to load.

Additionally, Google estimates that the probability of a mobile users bouncing from a site increases 123% for pages that take 1-10 seconds to load.

As such, it’s our job to ensure that we can include the rich media that users enjoy while also keeping the load time fast. This involves a lot of technical SEO techniques and tricks but there are some basic principles that we adhere to as well:

  • Use efficient image and graphic file types: e.g., GIF, JPG, and PNG

  • Use media on where it’s needed. It’s common for website owners will include too use too many videos or images because they think it “looks pretty”. This is the #1 reason why we find a client’s side is loading slowly and hurting the site’s traffic.

  • Video and image files should be compressed.

  • Use responsive image queries so that we’re using the right amount o resources based on the user’s device.

  • Use descriptive file names, titles, captions, and alt tags for images and other rich media to help Google understand what it is about.

  • Use high-quality thumbnails for videos instead of auto-playing them. You should always let the user decide when they want to watch/listen to content.

Your website has a reputation with Google. One of the primary factors that influences this reputation involves how other sites link to you, how you link to other sites, and how your link internally within your own site.

By ensuring you’re internally linking to pages that are highly relevant to each other you help Google understand what a cluster of content is about.

We check for and ensure optimal internal linking occurs during the information architecture phase of our Louisville SEO website quality audits.

Most businesses find link-building to be the hardest part of SEO. This is the one form of SEO where you have to rely on other people helping you out by endorsing your content/page.

The most important part of link building is to ensure the backlinks you are receiving come from high quality websites. Random links from around the web get filtered out by Google’s algorithm.

Link building involves a lot of manual work but it is still one of the most powerful tactics when it comes to ranking on Google.

Having high authority websites endorsing you is extremely powerful when it comes to Google trusting your website enough to rank it higher. Google’s job is to return the best results to searchers and it places a heavy importance on ensuring it recommends authoritative/high-quality sites in its results.

Think of it like a trusted friend who’s a mechanic recommending a certain auto product to you. You’re more likely to trust your friend than some random person, right? That’s because your friend has recognized authority in the space. Google uses backlinks to help establish this authority for web pages and when they link to other pages they are essentially passing on a bit of their authority to the recommended page.

There’s the right way to do things and then there’s the wrong way to do things.

Backlinks should be from high-quality contextually relevant sources. This means links from random blogs, advertisements, comments, or private blog networks is a no-go. Not only will most of these be dismissed by Google, if you’re violating their webmaster principles and get caught you can expect your website to receive a manual penalty, causing it to be de-indexed from the search results.

Properly backlink building involves a lot of manual outreach. You have to have content worth linking to first if you want to achieve any worthwhile success with this.

Here at Ardent Growth we use a suite of tools to help us identify ideal candidates to reach out to.

All links that we help your site build will be 100% white-hat reputable links.

Keyword research is pointless with content marketing. 61% of consumers are influenced by content. The key is that it has to be high quality. The good news is that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

I guess they say “Content is King” for a reason.

The primary effort of content marketing is to provide visitors with something they will legitimately enjoy. This helps build your authority with both your users and search engines.

High quality content is also easier to build links to. When performing outreach to get links you need to have something “link-worthy” otherwise you’ll be banging your head against a wall.

Additionally, high-quality content can and will begin generating backlinks all on its own with people who find it really engaging.

Long-form blog posts and videos seem to be performing best right now. From a blog perspective you’re better off focusing on information content that is useful to your audience.

This means avoiding content like, “10 Reasons Why You Should Hire My Company.” No one cares about that. You’re far better off thinking about a problem your customers often face and creating content that will help them with this problem.

Don’t worry if you can’t come up with ideas or feel too busy to do all of this. We’ll handle it all for you from start to finish.

Advertising Agency

Google Ads (Formerly Adwords)

We prefer SEO over advertising (like Google Ads) but we do recommend most clients do some form of advertising via Google in order to generate leads quickly.

Many business owners attempt to build out their Google Ads themselves – and fail miserably at it. 

When your ad campaigns, targeting options, negative keywords, sculpting, and bid adjustments are made via our custom scripts…you’ll start to see the light.

Best Advertising Agency

We’re confident that we’re the best advertising agency in Murray. We approach advertising as a science and strive to get great returns on ad spend.

Google Search Ads Certification Badge Skyler
Social Media Advertising

Social Media Marketing

Best Facebook Ads Agency

If you haven’t received a good ROI from advertising on social media, that’s because someone doesn’t know what they’re doing. 

A lot of folks think it’s as easy as crafting a few ads with some images and text and throwing money at it. 

If that were the case – everyone would be successful at it.

Organic reach on social platforms may not be what it used to be, but with a carefully crafted advertising campaign you can get absolutely MASSIVE returns on your ad spend. 

We can help you get great returns via:

  • Facebook Advertising
  • Instagram Advertising
  • YouTube Advertising
  • …and more!

Ready to Increase Your Lead Generation?

Client Testimonials

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Verified Reviews
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Jordan Welling
Jordan Welling
CEO - RunDoyen
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Ardent Growth was able to think of new and creative ideas to help us improve our conversion. We're now growing at 27% month-over-month!
Andrew Castillo
Andrew Castillo
SVP - Interprise Partners
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Ardent Growth is amazing. Having worked with them several times now, they are great with web-based software projects and at quickly figuring out professional quality, cost effective solutions.
Larry Neumann
Larry Neumann
CMO - Modumate
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Ardent Growth provided us with thorough web design and programming that helped with a wide range of projects. They're also skilled at marketing and provided solid counsel on marketing strategy as well. Great job!
Dustin McCrary
Dustin McCrary
Attorney at Law
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My account manager at Ardent Growth was extremely professional in all regards, and an excellent communicator. He was prompt, courteous and a wealth of knowledge. I look forward to working with him in the future.
Evan L.
Evan L.
PM - Vintner's Daughter
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Ardent Growth was great to work with and provided a thorough SEO audit of our Shopify Plus website. Their analysis was comprehensive and included prioritized recommendations that made it east to identify the most important SEO issues that needed to be addressed.
Matt B.
Matt B.
Owner - MidAtlantic Gardening
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Ardent Growth did an excellent job for me. They completed an SEO audit on time and was very thorough in their analysis. They also took the extra time to explain big picture stuff to ensure I was making the right decisions in moving forward. I'm going to be working with them moving forward on a new project and could not recommend them more.
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