Cookie Policy
Last modified: 01/24/2023
This Cookie Policy explains how Ardent Growth, Inc. and our affiliated entities listed on this page use cookies and similar technologies to recognize you when you visit our Websites (https://ardentgrowth.com).
It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies?
Cookies are small files containing a string of characters that are sent to your computer when you visit a website. They allow the website to recognize your browser when you visit again and store user preferences and other information. There are two types of cookies: first party cookies, set by the website owner (in this case, Ardent Growth), and third party cookies, set by parties other than the website owner. Third party cookies enable third party features or functionality to be provided on or through the website, such as advertising, interactive content and analytics.
Why do we use cookies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate and are referred to as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Websites and Subscription Service. For example, we keep track of the Websites and pages you visit within Ardent Growth to determine what portion of the Ardent Growth Website or Subscription Service is the most popular or most used. This data is used to deliver customized content and promotions within the Ardent Growth Website and Subscription Service to customers whose behavior indicates that they are interested in a particular subject area. Third parties may also serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail in the policy.
What types of cookies do we use and how do we use them?
The types of cookies used by Ardent Growth, Inc. and our affiliated entities, as well as the purposes for which they are utilized, are outlined in the Cookie Policy. For a detailed list of the cookies used by Ardent Growth, please contact [email protected]. The types of cookies that may be used include, but are not limited to:
- Essential website cookies: These cookies are necessary for the proper functioning of our Websites and cannot be refused. However, you may block or delete them through your browser settings.
- Performance and functionality cookies: These cookies improve the performance and functionality of our Websites, but are not strictly necessary for their use. Without these cookies, certain features may be unavailable.
- Analytics and customization cookies: These cookies collect information in aggregate form to help us understand how our Websites are being used or to customize our Websites for you.
- Advertising cookies: These cookies make advertising messages more relevant to you and may prevent the same ad from continuously reappearing, ensure that ads are properly displayed for advertisers, and in some cases select advertisements based on your interests.
- Social networking cookies: These cookies enable you to share pages and content on our Websites through third-party social networking and other websites. They may also be used for advertising purposes.
How can I control cookies?
As a user, you have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by adjusting your browser settings to accept or refuse cookies or by utilizing the appropriate opt-out links provided in our Cookie Policy. Additionally, most advertising networks offer the ability to opt out of targeted advertising. For more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
What about other tracking technologies, like web beacons?
It is important to note that in addition to the use of cookies, our company employs other technology such as Clearbit, Mutiny, and others, in order to improve the functionality and effectiveness of our Website and Subscription Service. Another such technology is the use of clear gifs, which are small graphics with a unique identifier that function similarly to cookies. Clear gifs are embedded invisibly on web pages or in emails and are used to track the online movements of users. Unlike cookies which are stored on a user's computer hard drive, clear gifs are small in size and used to track the effectiveness of certain communications and marketing campaigns. Any information gathered through the use of clear gifs in emails will be tied to our customers' Personal Information in compliance with the relevant data protection laws and regulations.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the impact and effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. Information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. We will notify you of any material changes to this Cookie Policy prior to the changes becoming effective by posting the changes on this page and providing a more prominent notice via email notifications. Therefore, please regularly re-visit this Cookie Policy to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at [email protected].
